Dos and Don’ts of Social Media Marketing Everyone Needs to Know

Social media has become a powerful tool in today’s digital world. Previously it is used as a place to connect with family and friends. But the recent market trends changed it into effective marketing tool that suits for any kind of business. Businesses can use social media marketing to grow their online presence, increase brand awareness, drive traffic and get customer engagement. With millions of users active on platforms like Facebook, Instagram, Twitter, LinkedIn, Youtube , Pinterest and TikTok, there’s an incredible opportunity to target and connect with potential customers and build long lasting relationships.  The most tricky and challenging part is understand and update to market changes as social media platforms keep on evolving.

Whether you are a social media marketer or a business owner looking to just getting started or looking to upgrade your current strategy, this guide helps you to understand the most common do’s and don’ts of social media marketing to avoid mistakes and maximize social media impact.

Dos of Social Media Marketing

Set clear and measurable goals:

Before taking your business into social media and working on social media marketing , its very crucial to set clear objectives to achieve your business goals. Whether your aim is to drive website traffic, get sales or looking for brand awareness. Your goals will help in build a effective social media strategy and will make sure that we are focussing on right metrics. Once after setting the clear goals, we should make sure these goals are measurable. Take the help of tools like Google Analytics and social media analytics to monitor and track the performance and progress.

Know your audience:

To make social media marketing works well its requires a deep understanding of your target audience. You can make an effective content by clear knowing the audience preferences, behaviors and challenges. We should know the audience demographics such as age, gender and location and the necessary insights which benefits your business. Start paying attention to figure out when the most of the audience are active on social media, with what type of content they are engaging.

We should make sure that our post should be more personalized and relevant to your audience to encourage them to interact and share the content. With the help of social media we can build long lasting relationships as social media is all about connections. Once your business gains trust and loyalty, the audience will start to promote your brand.

Use visual content:

Using visual content in social media marketing is the most powerful strategy. Many researches states that posts with images and videos are more likely to be shared, liked and interacted. In fact visuals grab attention of people very fast. Whatever the social media platform you are using for your business just make sure your visuals of high quality and high resolution. Incorporating video content including live streams and stories helps in humanizing the brand and gets engagement. We must accept the fact that infographics helps to deliver the message easily, to simplify the complex ideas and are easily shareable. By using eye-catching visuals, you can keep your audience engaged and encourages them to interact with your posts.

Engage with your audience:

Social media is a two way communication. To make your social media marketing effective you need to engage with the target audience regularly by responding to their comments, messages and mentions carefully. This act helps to build trust and shows your audience that you care about their input. Start asking questions to encourage customers to comment on your posts and discuss on the topic. Make sure you reply to each and every comment which reflects that you are staying active and responsive on social media. Conduct polls and surveys to gather feedback , to make your audience connected and involved with your business. By regularly engaging with your audience helps in building a community across your brand that helps to turn normal visitors into paying customers.

Maintain consistency in posting:

Consistency is the key when it comes to social media marketing. Posting regularly helps to keep your brand on everyone’s mind and remains visible in the audience feeds. Start working on to create a content calendar to plan your posts to ensure a daily post of the content. You can take the help of scheduling tools such as Hootsuite, Buffer and Later to schedule a posts ahead of time. These tools helps to maintain consistency even if you are busy also. Make sure to be consistent not only in terms of frequency but also in tone and style of posts. This helps in promoting your brand voice, build recognition and trust.

Use hashtags wisely:

Using relevant hashtags is a great way to increase your visibility and reach on social media. Hashtags make it easier for the users to find the content when they search for specific topics. Research on popular hashtags relevant to your industry and niche as they helps in driving huge traffic. Stick to limited number of relevant hashtags instead of too many hashtags as it makes your post look spammy. Work on creating a branded hashtags as it encourages your followers to build your brand presence. In fact hashtags increases discoverability but has to be used strategically to get maximum impact.

Don’ts of Social Media Marketing

Don’t ignore analytics:

Social media marketing is not about posting and relaxing. Regular analysis of performance of your content gives you valuable insights that helps in improving and upgrading the strategy. Monitor the key metrics such as engagement rate( like, comments, and shares) , reach and impressions to know how far your posts are spreading , click through rate for links and conversion rates based on sales and sign ups.

By tracking these analytics we can figure out what’s working and what not. This help to optimize your social media strategy.

Don’t post irrelevant content:

Its always easy and excited to post trending topics and viral memes, but we should keep in mind that the content you are posting should be relevant to your brand and audience. Many of your followers, targeted audience and random users will get confused if you post random and unrelated content as it dilutes brand message. Always focus on posting the content that align with your business values and brand voice. Social media is not about showcasing products but building relationships so don’t share promotional content overly. Keep a balance between engaging content and promotional content.

Target audience will interact and appreciate with the content that is educational , entertaining and informative as it adds some value to their life.

Don’t ignore the power of storytelling:

People will easily gets attracted and connected to stories, instead of products. Storytelling helps to  humanize your brand and make it more relatable to your audience. By adding storytelling into your posts we can make social media marketing aligns with your audience. Highlight your brand’s journey by sharing behind the scenes content , customer testimonials , success stories and case studies. Along with storytelling, encourage your customers to share their experiences with your brand and feature their posts on your business profile. Try to connect with the target audience on a more personal level by telling your brand’s story, mission, vision and values.

Don’t forget to optimize for mobile:

Studies states that more than 90% of social media usage happens on mobile devices. It means you should keep efforts to make your social media marketing mobile friendly. Ensure your content is optimized for small screens to deliver a seamless experience to your audience. Use vertical videos as they work better on mobile screens. Optimize for fast loading speed and time as slow loading images and videos can lead to scroll down your content. Test your content on various devices to make sure it looks good everywhere.

Don’t be inconsistent in your branding:

If you maintain inconsistent branding it can confuse your audience and lose trust. Your profile picture, bio and tone should be same and consistent across all platforms, This helps to recognize your brand easily where they see it. Maintain consistency in your visual identity by using same logo and colors. Whether your brand voice is formal, friendly or casual it should be same across all platforms. Balanced brand image and identity helps to strengthen recognition and trust.

Don’t neglect paid ads:

Organic reach of social media is important but we cannot ignore the power of paid ads. Paid advertising is an effective way to boost support organic efforts and boost your business visibility.  Platforms like Facebook , Instagram and Linkedin allows to run paid ads and also offers powerful targeting options to reach specific demographics. Paid ads will support your overall social media marketing efforts and helps in delivering faster results. You can start testing the ads with minimum budget and can adjust based on how it performs. Utilize the data of demographics and behaviour of the users to target the right audience.

Now is the time to put them into action as you know all the essential dos and don’ts of social media marketing,

Conclusion:

Social media marketing works as a great game changer for businesses to grow their brand, connect with their target audience and drive results. By following these dos and don’ts, you can avoid common mistakes and create a strategy to attract and retain customers hat delivers meaningful results. Always remember that social media is about building relationships, providing value in their real life , and engaging with your audience in an authentic way. By having a solid strategy, putting consistent effort, and regular analysis analysis, you can make your business business shine in the world of social media.

If you are looking to build long lasting social media presence and need any expert guidance, Synwolf is here to be your social media partner. Being a leading social media marketing agency in Bangalore, Synwolf specializes in creating personalized strategies that delivers measurable results to achieve the business goals. Whether your aim is to improve brand awareness, increase engagement or boost conversions , our team of experienced professionals is ready to reach your aim.

Don’t let your business fall behind in terms of social media presence , partner with Synwolf to build a effective social media strategy that attracts the target audience and drives business growth.

Contact Synwolf today to explore more about us and our services and the strategies will implement to elevate your brand through effective social media marketing.